CherylAnnHillsArtist

Ok so first, I apologise for the week delay on this last part. I’ve been prepping for my upcoming solo art exhibit in Hamilton . Tomorrow I will be at the gallery installing the exhibit. I will cover this adventure in a future post. Stay tuned! Now on to Craft Show tips . Marketing tools; brochures, bus cards, booth display Your decision to include or not various marketing tools before, during and after the show depends greatly on your overall vision of your craft making activities. If you are a hobbyist who has simply run out of room at home for all your wonderful crafty creations and your friends and family are finding it hard to be surprised with your gifting; then maybe it’s time to sell some of your inventory. As a hobbyist your risk is minimal because your crafty activities are not your main source of income. Printing off a few basic business cards on your own ink jet printer at home is the most you probably need. You can also make a basic sign to insert into a d...

So last week we covered how to find vendor calls, fees, advertising and general expectations. Today we will look at additional budget purchases and vendor culture at art & craft shows. Purchasing your show materials As a newbie, I bought only very basic display materials for my first few shows. I also recommend this to you. While it may be tempting to go out and get the state-of-the-art display gizmo for your wares so you look and feel like you know what you are doing; don’t do it. Start small. You have a shorter distance to fall if you fall (I said fall, not fail) AND you won’t break the bank and wallow in regret. Since I make and sell original oil paintings, I went to my trusty dollar store and picked up about 10 of the mini wooden easels they have in the craft aisle. My first show was a fall show. So I also picked up a few fall themed decorations to adorn the table so it would be all cutesy and attractive to buyers. In total I spent about $40. I already had ta...

As I got half way into writing this piece it was clear to me there was way more information to share than could be crammed into one blog post. So I have divided it into 3 parts. This week is part one. So last year was my first opportunity to “sell my wares” at an arts and crafts show. I started looking at possible choices in the mid-summer and discovered there are a lot of shows available to vendors. I was a complete noob and as such I reached out to someone I knew who was already doing shows and had achieved some modest success. They told me about possible shows I might start with and some basic expectations. They too had only started last year but already had a few shows under their belt. I should mention that while I am /was completely new to being a vendor at these markets, I am not new to selling and marketing. Working as a graphic designer for more than 15 years I have learned a few things that have been useful to me in marketing my fine art business. Finding Vendor Cal...