Marketing is Bad

Great! Now I have your attention!! Remember the old commercials with the cool sing-along jingles and the terrifyingly large cartoon characters that would tell you why that thing was sooooo GRRRRReat!!!? Sadly, that type of marketing is gone. We’ve oversold ourselves and now no one wants to listen to anyone who asks us to buy this or buy that. Every second of every day is filled with sales pitches and marketing gimmicks. And we’re really good at scrolling past… Recently I read on social media someone’s post talking about the new generations (30 and under) and how they buy everything from Amazon, and no one can compete. I feel that’s only partially true. While price and accessibility have always been important to consumers; more often, we are looking for products that are made local, are socially or environmentally responsible and provide the best quality product for a fair price. I’m a Gen X and these things are important to me too as a consumer. There will always be those who sho...