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Showing posts with the label marketing tools

Marketing is Bad

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Great! Now I have your attention!! Remember the old commercials with the cool sing-along jingles and the terrifyingly large cartoon characters that would tell you why that thing was sooooo GRRRRReat!!!? Sadly, that type of marketing is gone. We’ve oversold ourselves and now no one wants to listen to anyone who asks us to buy this or buy that. Every second of every day is filled with sales pitches and marketing gimmicks. And we’re really good at scrolling past… Recently I read on social media someone’s post talking about the new generations (30 and under) and how they buy everything from Amazon, and no one can compete. I feel that’s only partially true. While price and accessibility have always been important to consumers; more often, we are looking for products that are made local, are socially or environmentally responsible and provide the best quality product for a fair price. I’m a Gen X and these things are important to me too as a consumer. There will always be those who sho...

An Artists Practice and What I've Learned

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What I’ve learned over the past 18 months, and a few things I already knew… Hard work, determination and never giving up : Three things I preached to my daughters and had to accept and hold to over the years especially the last decade. 5 years ago I was in the hospital for 16 days because I once again failed to take care of myself, my mind, my soul, my needs, my life’s path. I put myself last, as is my pattern that I learned early in childhood and have carried through. My brain works different than many and I can struggle with situations that are very clear to others. I know how I “need to think and react” yet decades of feeling and reacting the “wrong way” have created a deep groove that is difficult to navigate through and above. Not one to believe in limitations or disabilities I’ve found my own way to manage my feelings and while it may not be the “right way” it works for me if I let it. I have been told many times there are no coincidences . Each experience I’ve had over...

An Artists Mindful Guide to Craft Shows - Part Three

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Ok so first, I apologise for the week delay on this last part. I’ve been prepping for my upcoming solo art exhibit in Hamilton . Tomorrow I will be at the gallery installing the exhibit. I will cover this adventure in a future post. Stay tuned! Now on to Craft Show tips . Marketing tools; brochures, bus cards, booth display Your decision to include or not various marketing tools before, during and after the show depends greatly on your overall vision of your craft making activities. If you are a hobbyist who has simply run out of room at home for all your wonderful crafty creations and your friends and family are finding it hard to be surprised with your gifting; then maybe it’s time to sell some of your inventory. As a hobbyist your risk is minimal because your crafty activities are not your main source of income. Printing off a few basic business cards on your own ink jet printer at home is the most you probably need. You can also make a basic sign to insert into a d...