CherylAnnHillsArtist

You’ve already heard this; Stop selling on social media and start telling stories!! But very few are actually paying attention to this directive. So, I want to say first; I am not an expert . I am an observer of human behaviour and interaction and I have the ability to see patterns and shifts in patterns. My own communication style is; think - think - think – speak/write. And when I write, I will read and re-read before I hit send or post. I do this because I know that written language is not the best way to communicate in every situation. Written words lack context unless it’s provided. Written words do not indicate body language, tone of voice and facial expressions. This means that written words can and often are easily misunderstood . I belong to hundreds of groups on Facebook. In the past year I’ve seen a major growth in the number of small business groups . Based on the comments and questions I see I would guess the vast majority of these members are new to running a b...

Great! Now I have your attention!! Remember the old commercials with the cool sing-along jingles and the terrifyingly large cartoon characters that would tell you why that thing was sooooo GRRRRReat!!!? Sadly, that type of marketing is gone. We’ve oversold ourselves and now no one wants to listen to anyone who asks us to buy this or buy that. Every second of every day is filled with sales pitches and marketing gimmicks. And we’re really good at scrolling past… Recently I read on social media someone’s post talking about the new generations (30 and under) and how they buy everything from Amazon, and no one can compete. I feel that’s only partially true. While price and accessibility have always been important to consumers; more often, we are looking for products that are made local, are socially or environmentally responsible and provide the best quality product for a fair price. I’m a Gen X and these things are important to me too as a consumer. There will always be those who sho...