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Showing posts with the label small business

Creating Value in Your Social Media

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You’ve already heard this; Stop selling on social media and start telling stories!! But very few are actually paying attention to this directive. So, I want to say first; I am not an expert . I am an observer of human behaviour and interaction and I have the ability to see patterns and shifts in patterns. My own communication style is; think - think - think – speak/write. And when I write, I will read and re-read before I hit send or post. I do this because I know that written language is not the best way to communicate in every situation. Written words lack context unless it’s provided. Written words do not indicate body language, tone of voice and facial expressions. This means that written words can and often are easily misunderstood . I belong to hundreds of groups on Facebook. In the past year I’ve seen a major growth in the number of small business groups . Based on the comments and questions I see I would guess the vast majority of these members are new to running a b...

Being Focused and Does it even Matter?

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 The year of 2020 has been one for the books, as they say. No one has gone through this unscathed. Just that simple fact demonstrates the interconnectivity of earth and everything on earth. And right there, I’ve already veered away from my focus for this blog post. Is it just me? Or has the ability to focus become extremely difficult if not impossible as this year progressed?? What did you read or hear that was not disturbing or controversial? The latest news is about steel monoliths being discovered all over the planet. Is it a hoax?? An advertising gimmick? Aliens???? Regardless it IS a distraction. Politics is a distraction. The stories and reports and ongoing discussions about covid, the environmental crisis, personal and business economic troubles, food, and water shortages; the list of distractions is endless. I watch “real” news maybe once a week now. Usually from our nations source. I try to avoid getting drawn into the drama everywhere on social media. In fact, I’...